There are a lot of flower shops but only a few have a strong online prescense and a few are optimized to close customers.
So we’re going to explain you 3 powerful steps to close more customers when they contact you before watching your ad on social media or looking for on google:
1. Quality and freshness
The quality of your flowers is paramount. Work with reliable suppliers and ensure that your flowers are fresh and well-cared-for at all times. Freshness and longevity are critical for satisfying your customers.
Think as if you were the customer, when you are going to give a bouquet to your girlfriend or parents you avoid those rotten flowers of the super market, you want to give them a good impression, something special.
So it’s important to have a good inventory rotation and fresh flowers, you want to give fresh cut flowers instead of spotted flowers
2.Diverse offering
Provide a variety of flower options, arrangements, and sizes to cater to different tastes and budgets. Also, consider offering customized options for special occasions.
The fact is that you should offer to the client several options or images of bouquets that you have made to give them examples of what they could order, so they will order quickly and send you the payment to process the delivery.
But remember that you should have your warehouse near to give the exact information to the customer of what kind of flowers you have or even you should keep in your phone or laptop an updated invetory of the flowers you have at the ware house.
Show a catalogue to guide them
To make it easier to the customer you should make a catalogue based on images of the type of the flowers you have and even put images of made bouquets.
You can make it on your website or you can send the images via dm or messenger.
Catalogue with images via dm
You can send the images of your flowers and bouquets directly in dm or messenger and remember to include the prices of each flower to let the customer make his custom bouquet according to their budget, they don't want to let you know their exact budget (it's not comfortably)
Catalogue on your website
You can send them to your website to show them your kind of flowers to make custom bouquets and to show made bouquets.
This will make faster the decision process
3.Online Presence
I imagine that you are already posting on Facebook Marketplace and running paid ads on Facebook, but if you’re not doing it, do it right now.
Look, the process of sale starts on facebook or any social media where people could see your pictures, so it’s important to publish images of your work on market place on facebook and make facebook ads to get messages of interested people and then send them pictures of your bouquets, receive the payment, start making the bouquet and make the delivrey.
The most popular social network for selling flowers is Facebook and you can do it by posting images on the marketplace or you can do it by creating paid ads. But remember that the sales process begins here, below you can see a flowchart of a successful sales process
