Yeah, you know… A flower shop always can be a good business… until more flower shops appear near you.
So, how could you be a different flower shop? There is only way: you needo to be unique and different of the other and here are three amazing steps to do it.
1.-Include different colors to your designs
Start with the most simple aspects of your business. Are you using the same flowers than the others flower shops?
You can continue wrong with this point losing many customers or you could start doing flower designs with unique color. For example: Are you using roses color red or rose? why don’t you use roses color green or blue or black? You don’t need exactly roses genetically modified because you are able to paint your flowers with special color sprays for flowers that will give them natural color tones like this picture:
What kind of spray can you use to paint your flowers? We recommend to use Dm colo Tool spray because it has been designed exclusively for flowers which means that you won’t damage them but the spray will lengthen their life.
The best thing is that you can buy this spray in any color from you phone and you’ll receive it in your house.
He are some sprays for flowers:
2.- Inventory management: First in, first out
Your clients want to give a good experience for their friends, girlfriends or family, so they want give them a nice gift and for do it your product should be fresh with a good aspect, you can’t buy old flowers because that will damage your business’s reputation
For delivery to your clients the most fresh products, you need to aply first in first out method, it means that the first products that you receive from your suppliers should be the first sold products. With this strategy you’ll give fresh and nice flowers designs to your customers and they will prefer you cause you have the most fresh and beautiful products of your area, BUT you need to have a fast inventory rotation, it means you need to buy in the day a minimum number of flowers to maintain your First in flowers fresh, they can’t wait four or five days or they will get old.
The thing is that you shouldn’t sell first the most recent flowers that you got because the old flowers (or the flowers that you got before) will get more old and you won’t be able to sell them if you don’t wanna be like one more generic flower shop of the street, you want to be seen like the best and the most profesional flower shop of the city.
3.- Are you doing Digital Marketing?
Nowadays every business is doing Digital Agency with advertisements on Facebook, instagram and Tik tok always creating useful content like tutorials, lists, tips, strange things or reviews to get new prospects or interested people on your type of product (in this case flowers and gifts for their girlfriend or boyfriend) you need to focus on a specific niche of your public.
What it means? it means that you could focus your posts on couples or you could focus your posts on sons, etc but you need be direct with your content.
The best thing is that you can reach your regular customers with Facebook ADS segmentation entering data like age, interests, city, street, etc. Then you can show your advertisements only to people that lives near of your business and that they have girlfriend or boyfriend and this could increase the possibility of purchase.
